By: ChangeImageTo.com Team ·
If you sell on Amazon, you’ve probably seen the rule: the main product image must have a pure white background. In this article we’ll explain why that requirement exists, what “pure white” really means, and how to fix non‑compliant photos in a few clicks using our free tools.
What “pure white background” means on Amazon
When Amazon says “white background”, they mean a background with RGB values of #FFFFFF (255, 255, 255). That rules out light gray, off‑white, gradients, or visible textures. The background behind the product should be completely clean and uniform.
Amazon’s main image requirements are designed to keep search results consistent and distraction‑free, so shoppers focus on the product itself instead of the environment.
Why Amazon prefers white backgrounds
- Consistency in search results: A grid of white‑background images looks clean and professional, which increases trust and click‑through rates.
- Fair comparison: When all products use the same background, it’s easier to compare size, shape, and color.
- Fewer distractions: No busy environments, props, or colored walls competing with the product.
- Better compression and performance: Solid backgrounds compress well, which keeps search pages fast.
How to convert your product photos to white background
You don’t need Photoshop to make your images Amazon‑ready. Here’s a fast, browser‑based workflow you can use today:
- Remove or replace the background: Open our dedicated tools:
- Change Image Background to White – the main pillar tool.
- Change Background to White for Product Photos – tuned for product shots.
- Change Background to White for Ecommerce – optimized for online stores.
- Upload your product photo: Use a high‑resolution image with the product centered and well lit.
- Let the AI do the work: Our tools remove the original background and replace it with pure white in seconds.
- Resize for Amazon: Use Bulk Resize Images for E-commerce to match Amazon’s recommended image sizes.
Common mistakes that cause Amazon rejections
- Off‑white or gray backgrounds: Even a slight tint can fail automated checks.
- Visible shadows or gradients: Harsh shadows or vignettes count as background elements.
- Text, logos, or watermarks: The main image should show only the product, with no extra graphics.
- Cropped products: Don’t cut off parts of the product just to fit the frame.
We cover more of these in detail in Common Background Removal Mistakes.